From the Facebook Promotions menu, Sarah chooses to make a coupon. The coupon task flow consists of six steps:
- Details of the offer
- Look and Feel of the coupon
- Scheduling
- Email Invite, where she can invite customers to see the offer before it’s available and get notifications about it
- Social Sharing, where she can customize each post and select other channels such as Twitter and LinkedIn
- Confirmation
Many of our interviewees said that the Steps were not easily learnable and some features were confusing, as noted below.
